Vivek Shankar, Fractional Content Marketing Strategist, explores why few companies have a handle on what their story is and how to communicate it in an audience-appropriate way. Conducting audience research by asking the right questions is how you solve this issue. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related