April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

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