#530: Why Close-ups of Your Customers Create the Most Powerful Stories With Nick Francis

Nick Francis, Founder and CEO of Casual Films and author of The New Fire: Harness the Power of Video for Your Business, is driven by an insight from famous WWII photojournalist, Robert Capa, who said, "If your photos aren't good enough, you're not close enough." The same is true with your corporate videos. If you're not connecting with your customers, you're not close enough to their story. In this episode, you'll learn how to create high-definition brand storytelling by truly understanding your audience and telling your story from their point of view. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

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