#543: From Adversary to Advocate: How Auditors Use Story to Build Trust Instead with Shagen Ganason

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Recorded24 Nov 2025

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Shagen Ganason, author of The Storyteller's Ledger, is the Chief Audit Executive at Liva Group SAOG, and shares how to use storytelling to give memorable and enlightening context to your data and how you deliver it in your reports to create powerful meaning for your audiences that moves them to action, turning the typical adversarial role of an auditor into one of an advocate to help people excel and businesses grow. Craft your brilliant brand story strategy in minutes, not months, and instantly create compelling content that converts customers with the StoryCycle Genie™ #StoryOn! ≈Park

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