Your audience doesn't understand your message first—they feel it. In today's noisy world, tone is the hidden ingredient that makes your brand story resonate, build trust, and spark a real connection. On this episode of the Business of Story, Park Howell welcomes Charly Tate, founder and Chief Kindling Officer at Kindling Works and host of the Tater Thoughts podcast. With over a decade in communications, storytelling, and marketing—and a background in music—Charly helps founders and business owners find clarity in chaos and connection through intentional, heartfelt storytelling. Listen in to discover: Why tone is the first thing your audience notices—even before your message How to uncover and express your authentic brand voice The biggest mistakes brands make with tone—and how to fix them for lasting impact Charly shares her journey from rebuilding after real estate to launching her consultancy, the lessons she learned from Queen, and actionable steps you can take to audit your own brand's tone. Ready to move from background noise to a story your audience can't forget? Tune in now and start making your brand truly resonate. Learn more about Charly at kindlingworks.com.

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