20: Business of Sustainability - E20: How SURI is Reinventing the Toothbrush Industry

In this episode of the Business of Sustainability by FuturePlus, Alex Smith and Mike Penrose are joined by Mark Rushmore, co-founder and COO of SURI, the electric toothbrush brand that’s giving a traditional industry a fresh, sustainability makeover. They discuss and explore SURI’s origins, the innovations behind its sustainable design, and what it takes to challenge legacy industries. From bristles made of castor bean oil to an aluminium body built to last, SURI’s toothbrush is more than just smart design, it’s a blueprint for the future of consumer products with sustainability embedded at its core. Hear how SURI is turning everyday routines into opportunities for real sustainable impact, and how data, design, and determination can reshape entire markets. Click here to learn more about how FuturePlus can help your business' impact. Or here to discover more about SURI.

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