23: Purpose Meets Profit, Lessons in Sustainable Entrepreneurship

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Previously titled “23: Business of Sustainability - E23: Purpose Meets Profit, Lessons in Sustainable Entrepreneurship” — renamed by the publisher on Aug 5, 2026

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Recorded17 Sep 2025

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Our host Alex Smith speaks with Saira Khan, founder of SAIRA Skin, a Certified Organic skincare brand focused on ethical beauty practices. What You'll Learn: Saira Khan has built a successful skincare business by putting sustainability first. Drawing on business lessons learned early in her career (including her appearance on The Apprentice), she created SAIRA Skin as a Soil Association certified brand that removes harmful ingredients while honouring traditional Himalayan beauty practices. Key Topics: How effective communication drives business success The decision to eliminate microplastics from skincare formulations Building a profitable business with strong ethical foundations Creating customer trust through transparent practices Practical steps for integrating sustainability into any business Balancing commercial goals with environmental responsibility Saira offers straightforward advice for entrepreneurs who want to build businesses that make money and create positive impact. Her approach shows how sustainable practices can strengthen rather than limit business growth. About Our Guest: Saira Khan is a broadcaster, speaker, and founder of SAIRA Skin - a certified organic skincare brand inspired by Himalayan beauty rituals. She focuses on building businesses through clear communication and ethical practices. Perfect for: Business owners, entrepreneurs, sustainability professionals, and anyone interested in building profitable companies with strong values. Listen now to learn practical strategies for creating a business that succeeds while doing good. FuturePlus helps business of all sizes, understand, measure, evidence, improve and report on their sustainability impact and goals. Click here to find out more.

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