I’m excited to welcome holistic therapist Lali Herrera to the podcast today!Lali has spent the past several years building her Instagram presence while growing her private practice. She shifted her approach to content AND leaned into repurposing what was already working.As a result? Lali had one viral Instagram post that led to more than 10k new followers in only two months. Pretty stinking cool!!In today’s episode, we’re talking about how Lali gained 10k new followers with repurposed content.In this episode, we cover:Overcoming frustration & finding a sustainable content rhythmLali’s Reel that sparked 10k+ new followersWorking through the discomfort of increased visibilityWhy repurposing successful content beats reinventing the wheelHow she turned one viral idea into an entire content seriesCreating more authentic content by relying less on ChatGPTSimplifying your message to better connect with your audienceWhy repetition is essential for Instagram growthBuilding confidence through consistency & experimentationExpanding beyond Instagram w/repurposed contentFinding your authentic voice + making content more enjoyableConnect with Lali:Follow on Instagram @innerworldpsychotherapyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Lali's Multi-Part Reel (Part 1)Lali's Multi-Part Reel (Part 2)Lali's Part 3 CarouselLali's Part 4 CarouselLali's Multi-Part Reel (Part 5)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Sign up for the FREE 4 Day Reels Challenge July 13-16!

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