Business Of Therapy
Episodes
The Instagram Content Format to Focus on for Success as a Therapist
24 Dec 2025
Contributed by Lukas
Ever felt like your Instagram content isn’t working the way you want it to? You’re definitely not alone, and there’s nothing wrong with you!But ...
BTS of 20 Million Views on Reels with Therapist Lauren Auer
17 Dec 2025
Contributed by Lukas
I’m excited to welcome trauma therapist Lauren Auer to the podcast!In today’s episode, we’re going BTS of 20 million views on reels and talking ...
Courses & Scaling Beyond 1:1 Therapy Q&A
10 Dec 2025
Contributed by Lukas
Today's episode is a FUN one because it's my first Q&A-style episode!It was inspired by a recent reel I shared, where I opened up about making $82...
Instagram Analytics Therapists Need to Pay Attention To
03 Dec 2025
Contributed by Lukas
Instagram analytics can feel like an entirely different language. They're even MORE confusing if you're new to Instagram and marketing! I get how over...
Building a Business You’re Actually Grateful For
26 Nov 2025
Contributed by Lukas
It's Thanksgiving week in the U.S., which feels like the perfect moment to slow down and really sit in gratitude. Building a business is no small...
The Easiest Way to Earn an Extra $3k a Month as a Therapist
19 Nov 2025
Contributed by Lukas
So many therapists are feeling the squeeze right now. Between the unstable economy, rising costs, and layoffs in mental health spaces, it's a LOT.&nbs...
How Angela Got 17 New Private Pay Clients in 4 Months
12 Nov 2025
Contributed by Lukas
I’m excited to welcome relationship therapist Angela Avery to the podcast! After building a thriving six-figure practice, her referrals slowed,...
How to Stop Talking Like a Therapist So Your Marketing Actually Converts
05 Nov 2025
Contributed by Lukas
Here's the truth: therapists make incredible marketers. You already sit with people in their most vulnerable moments. You understand their fears,...
How to Come up with Content Ideas for Your Therapy Instagram Account
29 Oct 2025
Contributed by Lukas
Feeling stuck when it comes to content ideas for your therapy Instagram? You're NOT alone! As a therapist, you have sooo much value to give. Once you ...
How to Get More Therapy Intro Calls on Your Calendar
22 Oct 2025
Contributed by Lukas
If you want to grow your private practice, what is the real goal of your marketing? Getting MORE therapy intro calls on your calendar! Let's be real -...
How to Get Clients from Instagram with a Small Following with Trauma Therapist Sarra Lashhab
15 Oct 2025
Contributed by Lukas
I’m excited to welcome Florida-based trauma therapist Sarra Lashhab to the podcast today! In today’s episode, we’re chatting about how to get cl...
Starting on Instagram When It Feels Uncomfortable
08 Oct 2025
Contributed by Lukas
Getting started on Instagram as a therapist can feel SO uncomfortable. Putting yourself out there feels scary, overwhelming, and just plain awkward.&n...
Part 3: How I’m Posting Content During Maternity Leave
01 Oct 2025
Contributed by Lukas
We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you ...
Part 2: How I Prepped My Team for Maternity Leave
24 Sep 2025
Contributed by Lukas
Maternity leave prep isn't just about buying baby clothes and packing a hospital bag. It's about making sure my business can run without me for three ...
Part 1: How I Prepped Financially for Maternity Leave
17 Sep 2025
Contributed by Lukas
I'm excited to kick off part one of a three-part series around preparing for maternity leave! I've gotten a ton of questions about how I'm planni...
Getting Private Pay Clients From Psych Today with Julie Newman, Anxiety Therapist
10 Sep 2025
Contributed by Lukas
I’m excited to welcome anxiety therapist Julie Newman to the podcast today! In today’s episode, we’re chatting all about getting private pay cli...
Starting, Scaling, & Breaking Through Plateaus in Your Private Practice
03 Sep 2025
Contributed by Lukas
Starting, scaling, and breaking through plateaus in your private practice isn't always a straight line. But it's TOTALLY possible! In today's episode,...
The Myths That Keep You Undercharging and Overworking as a Therapist
27 Aug 2025
Contributed by Lukas
So many therapists are undercharging and overworking. I see this happen WAY too often with the individuals in our field. But it's not because you're "...
How to Audit Your Therapy Instagram to Get More Followers & Clients
20 Aug 2025
Contributed by Lukas
If you've been posting on Instagram, but not seeing the followers (or clients) you want, it might be time for an audit. Nope, I'm not talking abo...
How to Earn 6-Figures+ with Group Therapy with Sara Schrieber
13 Aug 2025
Contributed by Lukas
I’m excited to welcome Sara Schreiber to the podcast today to talk about how to earn 6-figures+ with group therapy! Sara and I first connected when ...
Scripts for the Hard Conversations as a Therapist in Private Practice
06 Aug 2025
Contributed by Lukas
If you've ever frozen up mid-session thinking "how do I say this?!" today's episode is for you! Maybe you need to raise your rates or end therapy with...
Why Social Media Feels So Overwhelming Right Now
30 Jul 2025
Contributed by Lukas
Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full...
Stuck in 200-View Jail? Why Your Reels Aren’t Working (And How to Fix Them)
23 Jul 2025
Contributed by Lukas
Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 v...
How Trauma Therapist Grew from 1k to 50k Followers in 6 Months with Ariell Murcko
16 Jul 2025
Contributed by Lukas
I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reel...
A Debrief: My Top 5 Viral Reels
09 Jul 2025
Contributed by Lukas
Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwit...
How I Told My Therapy Clients I’m Pregnant & Going on Maternity Leave
02 Jul 2025
Contributed by Lukas
Today's episode is a bit of a personal one. I'm pulling back the curtain on how I shared with my therapy clients that I'm pregnant and preparing for m...
The *REAL* Reason She’s Getting Results… And You’re Not
25 Jun 2025
Contributed by Lukas
Have you ever seen someone else's success story and wondered, "Why isn't that happening for me?!" This is a conversation that comes up a LOT with my c...
Therapist to Author: How to Get a Book Deal with the ‘Big Five’ with Dr. Marina Rosenthal
18 Jun 2025
Contributed by Lukas
I'm honored to welcome PPA alum and author Dr. Marina Rosenthal to the podcast today to chat all about how to get a book deal with the 'big five.'Mari...
Consistent Posting Is Step One - Here’s What Comes Next
11 Jun 2025
Contributed by Lukas
If you're showing up on Instagram, creating content, AND posting consistently, but you're not getting the results you want, you're NOT alone. This is ...
The Step-by-Step Process to Reaching $100K in Private Practice
04 Jun 2025
Contributed by Lukas
Reaching six figures in private practice is a goal that’s on sooo many therapists’ minds. I know it might sound like a dream, but it’s WAY ...
How I Transitioned Off Insurance and Refilled My Caseload at $250/Session
28 May 2025
Contributed by Lukas
I want to give you a behind-the-scenes look at a part of my private practice journey that doesn’t always get the spotlight. It’s not super sexy or...
Doubling Her Income while Spending More Time with Her Kids with Play Therapist Abby Thomason
21 May 2025
Contributed by Lukas
I’m excited to welcome Abby Thomason to the podcast today!Abby is an early childhood play therapist and owner of her private practice, Early Emotion...
Should Therapists Share Political Content on Instagram (and How!)
14 May 2025
Contributed by Lukas
Something that comes up a LOT is whether or not therapists should share political content online.I received this question quite a bit last fall (espec...
No Energy? No Problem. Low-Effort Instagram Strategies for Therapists
07 May 2025
Contributed by Lukas
Let’s be real - some days, you just don’t have the energy to show up on Instagram.Whether you're feeling anxious, not loving how you look, or life...
How to Get Clients from Instagram Stories
30 Apr 2025
Contributed by Lukas
Do you feel like your Instagram stories are falling flat?You’re posting…but nobody really engages? Or maybe…you overthink what to post, so ...
Should You Start a Therapy Group Practice with Joe Sanok
23 Apr 2025
Contributed by Lukas
I’m honored to welcome Joe Sanok onto the podcast today! In today’s episode, Joe and I chat about what it takes to start a therapy group prac...
Should You List Your Therapy Rates on Your Website?
16 Apr 2025
Contributed by Lukas
A question I get asked super often is ‘should you list your therapy rates on your website’? In short - the answer is YES!But…I want to dive...
Relatability, Reels, and RHONY with Liana Ross
09 Apr 2025
Contributed by Lukas
When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, light...
How to Set Better Boundaries with Instagram
02 Apr 2025
Contributed by Lukas
Do you ever feel like Instagram is taking over your life??You’re constantly juggling clients, content creation, family time, and everything in betwe...
Getting Brand Deals on Instagram with Lissette Calveiro
26 Mar 2025
Contributed by Lukas
I’m super pumped to welcome Lissette Calveiro onto the podcast today!Lissette Calveiro is a Latina entrepreneur, social media content creator, and b...
How to Know if Instagram is Really Worth All the Time & Effort for You
19 Mar 2025
Contributed by Lukas
Today’s episode is inspired by a therapist in my Private Practice Academy Bundle (PPA). She posted in our VIP group, basically saying that she was i...
The Nitty Gritty on Intro Calls
12 Mar 2025
Contributed by Lukas
You work SO hard to get someone to schedule an intro call.You’re consistently showing up on Instagram. You’re networking, you’re perfecting your...
How I Handle People Calling Me a Liar on the Internet
05 Mar 2025
Contributed by Lukas
Something that I get asked a LOT from other therapists is how to handle negative comments online. If you’ve been online for any time at all, yo...
Being a GREAT Therapist is the Best Marketing with Dr. Elisabeth Morray
26 Feb 2025
Contributed by Lukas
I’m very excited to welcome Dr. Elisabeth Morray onto the podcast today! Dr. Elisabeth Morray is a licensed psychologist who has done AMAZING w...
What to Say When Other Therapists Question Your Rates
19 Feb 2025
Contributed by Lukas
Charging a high rate as a therapist is HARD. We experience sooo much internal guilt when we choose to do this. It’s our job to work on our mone...
Niching Down & Gaining 27k Instagram Followers with Therapist Dr. Salena Justice
12 Feb 2025
Contributed by Lukas
Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. S...
The Unexpected Thing That Will Get You More Clients
05 Feb 2025
Contributed by Lukas
There's this myth out there that if you want to get more therapy clients, you have to do more work…right?Maybe you think you need to post more on In...
How She Filled Her Caseload in 4 Months with Maria Reiter
29 Jan 2025
Contributed by Lukas
I’m excited to welcome Maria Reiter onto the podcast today! Maria Reiter is a licensed therapist based in Wisconsin. She supports Gen Z and millen...
How to Get Therapy Clients With $0 to Spend on Marketing
22 Jan 2025
Contributed by Lukas
How unusual is it that therapists can start their business with virtually NO startup costs?When you stop and think about it…it’s actually pretty c...
How I Made $1,000,000 in 2024
15 Jan 2025
Contributed by Lukas
I can’t believe I’m recording this episode but..I’ve *officially* had my first 7 figure-year in business!Yep, you read that right - 2024 was a 7...
Stop Worrying About These 10 things on Instagram (and what to focus on instead)
08 Jan 2025
Contributed by Lukas
To kick off the new year, I wanted to share 10 things I want you to stop worrying about on Instagram.I get sooo many questions about these topics, and...
BTS From $45/session to $1 Mil/Year
01 Jan 2025
Contributed by Lukas
To kick off the new year, I wanted to re-air one of my most popular episodes from 2024. I’m even MORE excited to share this one again, because I can...
My Tough Decision to See Less Therapy Clients
25 Dec 2024
Contributed by Lukas
In honor of Christmas, today’s episode is going to be one of my MOST popular episodes that aired a few months ago! This time of year is the per...
When Should You Raise Your Therapy Rates?
18 Dec 2024
Contributed by Lukas
I’ve got an important question for you…When’s the last time you gave yourself a raise? Like...actually raised your therapy rates because you’r...
How to Build a Therapy Practice Worth $200+/Session with Amanda Buduris
11 Dec 2024
Contributed by Lukas
Amanda Buduris is a trauma therapist in the Pacific Northwest. She owns a successful private practice and specializes in offering therapy intensives. ...
How this Therapist 2x Her Instagram Following and 5x Her Email List in 6 Months with Christina Ennabe @christinacounsels
04 Dec 2024
Contributed by Lukas
Christina and I began working together earlier this year and since then, Christina has grown from 16k to over 28k followers on Instagram. She’s also...
5 Hard Lessons in Business I’m Grateful For
27 Nov 2024
Contributed by Lukas
Since being in business, I’ve had 5 really challenging business experiences. But…these hard situations ended up being some of the BEST lessons tha...
The Good, The Bad, & The Messy of my Third $100,000 Month
20 Nov 2024
Contributed by Lukas
In today’s episode, I’m sharing about the good, the bad, & the messy of my third $100k month. I’m super proud of this accomplishment, becaus...
336k Followers in Two Years: Nadia Fiorita’s Reels Strategy as a Therapist
13 Nov 2024
Contributed by Lukas
I’m excited to welcome Nadia Fiorita onto the podcast today!Nadia Fiorita is a Miami-based licensed therapist with a modern and authentic approach. ...
The Exact Things I’d Focus on if I Was Starting Over on Instagram
06 Nov 2024
Contributed by Lukas
I started with ZERO followers. I’ve grown both of my Instagram accounts from 0 to 10k in under a year. It took a LOT of trial and error as I was gro...
The #1 Driver of Results in My Business
30 Oct 2024
Contributed by Lukas
In today’s episode, I’m talking about the number one driver of results in my business. If I had to sum it up in one word, the number one driver of...
Using Reels to Grow Multiple Income Streams with Therapist Carrie Jackson
23 Oct 2024
Contributed by Lukas
I’ve had the pleasure of working with Carrie for seven months now, and I’m sooo proud of what she’s accomplished in that time!Carrie has already...
Big Instagram Growth Minus the Burnout
16 Oct 2024
Contributed by Lukas
The reality is...building a six-figure business is HARD. It feels challenging and awkward at first. It takes more time than you think (or would l...
7 Marketing Strategies That Are a Waste of Your Time (and What to Do Instead)
09 Oct 2024
Contributed by Lukas
The beginning stages of your practice when you're trying to fill your caseload is the absolute hardest time to be in business. I know the issue o...
My Tough Decision to See Less Therapy Clients
02 Oct 2024
Contributed by Lukas
One of the things I consistently share on Instagram is my monthly income report. You may have noticed that my income from 1-1 therapy clients isn’t ...
$10k Months as a Therapist in the Midwest with Jen Nobo
25 Sep 2024
Contributed by Lukas
Jen Nobo is a millennial therapist, based in the Midwest. She primarily works with Gen Z and millennial women who struggle with anxiousness and people...
BTS of my Lowest Income Month in 1.5 Years
18 Sep 2024
Contributed by Lukas
Even though this isn’t easy to share, I want to give you a behind the scenes look into my August income report. August 2024 was my lowest income mon...
Why is Everyone Else Growing on Instagram and I’m Not?
11 Sep 2024
Contributed by Lukas
Are you a therapist who’s showing up on Instagram, but you’re not getting the results you want?Maybe you’re already posting content to your page...
7 Things Therapists Need to Know to Beat the Instagram Algorithm
04 Sep 2024
Contributed by Lukas
It’s time to set the record straight on something...The Instagram algorithm is NOT out to get you!Contrary to popular belief, Instagram is trying to...
Why I Chose Instagram to Market my Therapy Practice
28 Aug 2024
Contributed by Lukas
Instagram has been the place where I’ve shown up consistently, built genuine connections, and ultimately, grown my business. I’ve started and...
BTS From $45/session to $1 Mil/Year
21 Aug 2024
Contributed by Lukas
Today’s episode is covering a taboo topic, but it’s also one of my favorites, and the most popular thing I talk about. Yep...I’m talking about M...
How this Therapist grew by 57k Instagram followers in 3 days with Laney Wallace
21 Aug 2024
Contributed by Lukas
I’m very excited to have my first guest, Laney Wallace, onto the podcast today! Laney Wallace is a New York City therapist who specializes in s...
My Career Path to Becoming a Million Dollar Instagram Therapist
21 Aug 2024
Contributed by Lukas
I can’t believe it, but my podcast is officially LIVE, and I’m so excited to be sharing my very first episode with you today!I really want to show...
Welcome to Business of Therapy!
05 Aug 2024
Contributed by Lukas
Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “...