Let's be real - posting on Instagram consistently is a LOT. It's basically an (additional) full-time job! As a therapist, you're already seeing a full caseload. You're handling documentation, coordinating care, and still trying to be a human outside of work. Then you remember it's been five days since your last post. UGH.It's no freaking wonder social media feels so overwhelming! Here's the thing, though: I want you to know how marketing actually works for therapists. The idea that you just need more motivation or confidence to be consistent is a complete LIE!In today's episode, I'm diving into why social media feels so overwhelming right now.In this episode, I cover: The real time commitment it takes to be consistent on InstagramStep-by-step breakdown of what goes into creating a reelCommon Instagram myths therapists need to stop believingWhy showing up is a skill & not something you’re just “naturally” good atHow the Reels Membership gives you a system for sustainable consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related