Let’s clear something up right now: hyper-niching is NOT dead. In fact, there has never been a better time to get crystal clear on who you serve!If you want private-pay clients, you HAVE to niche down - period. People don’t pay $200-$250+ per session for a “general therapist.” They pay for someone who deeply understands them. If you’re speaking to everyone, you’re speaking to no one. It will always feel like you’re paddling upstream if you’re not niched with your messaging!In today's episode, I'm diving into hyper-niching and why it’s not “dead” in 2026.In this episode, I cover: Why hyper-niching is more important than ever for private-pay therapistsHow a clear niche attracts dream clients + major opportunitiesHow to show your full personality without confusing your audienceWhat being “too-niched” looks like + how to refine your messaging without being roboticConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Reel Example #1Reel Example #2This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related