Relatability, Reels, and RHONY with Liana Ross

When I think of relatability, reels, and RHONY (because she’s a huge reality TV fan), Liana is the person who comes to mind! She brings a fun, lighthearted energy to Instagram, even though she digs into pretty serious topics. Liana Ross is an LMHC-D in New York with about a decade of experience. She is trained in EMDR and specializes in childhood/relationship trauma, addiction, disordered eating, and relationships. Instead of sticking to boring and generic mental health quotes, Liana has gotten super specific in her messaging. She is crystal clear on her niche, and connects well with people needing support with childhood and relationship trauma.Liana doesn’t overthink her content with Instagram. While she loves educating her community, she still incorporates HER unique personality into the mix. In this episode, we cover: Liana’s journey with Instagram + how guilt & shame initially played a roleLiana’s experience with niching down on InstagramHow Liana has continued to gain clients outside of InstagramWhy creating content for Instagram can feel ‘easier’ after niching downHow Liana uses Reels membership to help with content creationHow building connections w/other therapists on Instagram has impacted Liana’s businessGetting consistent clients from InstagramNot overthinking content creation + following a routine that works for YOUBringing in the ‘human’ aspect + finding confidence as a therapist Connect with Liana:Follow on Instagram @yourtrauma.therapistCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training

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