Business of Therapy®

How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

15 Apr 2026

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Your Instagram bio is one of the most overlooked parts of your marketing. But it’s also one of the MOST important!Your IG bio is where people decide (in seconds) if they’re going to follow you or click away.If they don’t follow you, they don’t get nurtured. They don’t see your content, and they don’t become a client.If your goal is to fill your caseload with private pay clients, your bio needs to be doing a LOT more heavy lifting than you think!In today's episode, I'm diving into how to optimize your IG bio to attract private pay therapy clients.In this episode, I cover:Why your IG bio is a conversion tool (not just a formality)How your bio impacts follows, consult calls & paying clientsWhat to include in your name field for better searchabilityWhy clients aren’t searching your credentials + what to use insteadThe crucial 3-line bio formulaHow to make your bio instantly clear + easy to scanWhy your links should be simple + what to prioritizeThe importance of having an intro call scheduler in your bioHow using your client’s language increases connection + conversionsCommon bio mistakes that are costing you followers and clientsConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Original IG bios shared in episodeConnect with Kristina on IG @amindfuljourneyllcConnect with Ashley on IG @thatanxietytherapistConnect with Megan on IG @everworthcounselingThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

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12:00H | 20 DIC 2025 | Fin de Semana

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Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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Business of Therapy®

How to Optimize Your IG Bio to Attract Private Pay Therapy Clients

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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