If you’ve ever had a launch not go the way you planned, this episode is for you. Created in 2021, the Private Practice Academy Bundle (PPA) is my signature program. It’s helped 900+ therapists start and scale their private practices, which is pretty incredible! I typically put it on sale a few times a year. These flash sales bring in around 30 enrollments at $997 (it’s normally priced at $1497). This time, though? I set a lofty goal of 50. After the initial 3-day flash, I had 21. Unfortunately, that was only 42% of my goal, and nowhere near where I wanted to be. Instead of spiraling, I looked at the data. I want to share allll the nitty-gritty details with you here! In today's episode, I'm diving into a BTS of how I turned around my FLOPPED launch.In this episode, I cover: What went into the 3-day PPA flash saleThe initial results + red flags happening mid-launchHow I used the data to diagnose the REAL problem instead of spiralingWhy I added a 24-hour extension + led with transparencyStrategic pivots I made + turnaround resultsThe biggest lesson I learned from this launchWhy knowing your numbers is essential if you want to scale like a CEOConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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