I’m super pumped to welcome Lissette Calveiro onto the podcast today!Lissette Calveiro is a Latina entrepreneur, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. She is the founder of Influence With Impact®, a creator-forward consultancy offering services across business coaching, talent management, creator education, influencer marketing campaign strategy, and more.I personally signed with Lissette’s agency in August 2024, and it’s been an amazing experience so far. I’ve seen a LOT of growth with my brand partnerships over the last few years. From making $385 in 2021, to already securing $140k under contract for 2025 is WILD to me!!If getting brand deals on Instagram is a goal of yours, you do NOT want to miss this episode!!In this episode, we cover: Lissette’s unique experience with working on both sides of influencer marketingHow Lissette’s niche has changed + evolved over the yearsHow Influence with Impact came aboutAdvice for therapists who eventually want to pursue brand deals on InstagramFinding brands to pitch for potential partnershipsFiguring out what to charge when approaching brands + negotiations & rate sheetsHow brands evaluate the ‘success’ of a campaign after completionRapid fire Q&A (questions submitted by Instagram community)Connect with Lissette:Follow on Instagram @lissettecalv and @influencewithimpactCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training

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