Why Most Celebrity YouTube Channels Fail (And The Ones That Don't)
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What is the purpose of the celebrity YouTube channel bracket and how does it work?
Round one, we have Cristiano Ronaldo's channel with 83 million subscribers, against Kevin Hart's new golf channel with 83,000.
All right, so today we are ranking celebrity YouTube channels in search for the best celebrity YouTuber. Now this is a conversation that we've been having in our office probably this whole year as we've seen more and more celebrities join YouTube. So we're bringing you into this conversation. We're also bringing our team into the conversation. We got Keish. What's going on? We got Sid. Hey. And we have producer Connor.
Yo. Keish, what are we looking for? The goal should be that the one who wins and comes out on top is the blueprint for every celebrity YouTube channel. Every celebrity who's thinking about starting a channel should see the winner and be like, that is how we do it. There's also a lot to
learn from good and bad celebrity YouTube channels. They make a lot of mistakes. So we will illuminate what's actually good, whether you're a celebrity or not.
So the one who wins is gonna get five new subscribers.
Definitely lock in, stay tuned, whip out the notebook, and you'll be in for a wild ride. All right. Let's get into it.
Let's do it. We're starting off with the one seed Cristiano Ronaldo against 16 seed Kevin Hart. Uh so Cristiano Ronaldo's channel gets pretty messy. It is a mixture of Wow, was that a crazy
job. That must have been planned.
It is uh it's a mixture of like vlogs, training footage, and th the weirdest part is trailers for things he is vaguely involved in. Uh like this uh he invested in this MMA company, WoW, and he just posts trailers and like event highlights that he's not in just on the channel.
He falls into a category for me, and I think we're gonna see a lot of creators like this. And I'm calling it like the third person YouTube channel, where it is not the it is not the celebrity presenting themselves as a creator. It is the celebrity aggregate dumping ground, as uh Connor said, where it doesn't feel like he is there to connect with the audience. It feels largely promotional.
Well it it's it's it's them understanding themselves as a T V channel. Right? Like But it doesn't feel like he has anything to do with this. But but if you can accrue 83 million subscribers, the assumption is all right, we can put something out. And I mean it it's not that many views compared to the subscribers he has, but that that wow. promo video has 460,000 views. It's kind of i i interesting to just think like where would you have put that Otherwise it in previously. You'd run it as like an ad or something. Okay. This is be besides the point because I agree this is not good YouTube. There's one video though when I was looking at this channel. That I think is really interesting, which is Cristiano and Celine meeting for the first time.
The two minute one. Arguably
the best video on this channel because it's just raw, it's authentic, and it's something people actually would want to see.
I felt the same way.
A moment that a major, major creator on the platform, Celine, meets Cristiano Ronaldo. And they have a lot of backstory. You can go to her channel and watch the videos where she meets him. And it clearly it did really well. It has what, 34 million views? It
feels like he could have had this moment with speed too.
I think the speed thing is definitely like gonna be it can't just be this at this point. It's been built up to so much. It's gotta be like a big stream. I think. Yeah, yeah,
yeah.
Yeah. But I think there's something to a format potentially of just like Cristiano meets where it's just a fully raw moment that he meets people who are interesting. To them. If
that's all you can offer though to your audience is just meeting people, like I that's not well
obviously you that can like go into
Into conversation. It's just two interesting people meet. I think, I think, kind of like what we have to do with everything is like, what is the vanilla of Ronaldo's channel? Well, it's the life of a football player. So then when you get to that point, it's like champions, what a night.
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Chapters
8 chapters
1
What is the purpose of the celebrity YouTube channel bracket and how does it work?
0:00–12:11
2
Why does Cristiano Ronaldo’s channel struggle and what can creators learn from his “third‑person” approach?
12:11–22:14
3
How does Kevin Hart’s golf‑focused channel succeed compared to other celebrity formats?
22:14–32:10
4
What makes Lando Norris’s YouTube strategy effective for athletes and how can others replicate it?
32:10–41:40
5
Why does Bree Larson’s vlog‑style channel work and what improvements could boost its performance?
41:40–50:43
6
How does Erling Holland’s content balance authenticity and branding for lasting growth?
50:43–1:00:03
7
What are the arguments for Trixie Mattel versus Kylie Jenner in the final matchup?
1:00:03–1:08:29
8
What key takeaways did the panel identify for celebrities launching successful YouTube channels?
1:08:29–1:18:04
Speakers
4 identifiedMore from The Colin and Samir Show
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