I’m excited to welcome trauma therapist Lauren Auer to the podcast!In today’s episode, we’re going BTS of 20 million views on reels and talking about the real pros and cons of going viral.What I love about Lauren is that her entire Instagram presence is rooted in HELPING people. She’s not chasing trends or forcing growth. That intention has created an amazing ripple effect in her business. In this episode, we cover: Lauren’s deep trauma background + how her varied experience shaped her businessWhat showing up on Instagram looked like for her in the beginningWhy she now prefers speaking-style reels over lip-syncs or trendsHer IG growth journey + how one reel led to 20M views & changed everythingThe real pros and cons of going viralHow Lauren navigates sharing more controversial topics onlineWhat Substack is + how Lauren uses it to go deeper with her audienceHer thoughts on future offers + doing it in an aligned wayMarketing yourself without hustle & choosing strategies that genuinely fit YOULauren’s simple, client-centered approach for content ideas & creationConnect with Lauren:Follow on Instagram @yourtraumatherapist_Follow on TikTok @YourTraumaTherapistJoin her SubstackCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Lauren’s viral reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free...

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