We've made it to part three of my maternity leave prep series! In today's episode, I'm sharing how I'm posting content during maternity leave. If you missed the first two episodes (how I prepped my finances and team), make sure to check those out first. They set the stage for today's topic: content.As an Instagram therapist, content is a HUGE part of my business. Stepping away for a bit can feel a little scary (especially if you've been building for a while).And yep, we've all heard the warnings about "ghosting" on Instagram and how it impacts the algorithm. The truth, though? You CAN step back, and still keep your audience engaged. It's totally possible to enjoy your time away!In this episode, I cover: My plan for batching & scheduling Instagram + brand partnership contentWhy I’m giving myself space for fun, low-pressure IG content while on leaveHow I’m delegating Instagram engagement & DMs to my teamSystems I’ve put in place for podcast episodes, email newsletters & launchesKey lessons + takeaways you can apply to your own business prep and time awayConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:Click here to get the Private Practice Power Pack for 53% off until 11/25/25!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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