I’m excited to welcome holistic trauma therapist Jaclyn Sappah to the podcast today!In her own work, Jaclyn integrates EMDR, yoga, and Reiki energy healing to help women heal childhood trauma, break toxic patterns, regulate their nervous systems, and reconnect with themselves.If you’ve ever felt like Instagram is “working” but not actually bringing in clients, Jaclyn’s story will definitely hit home!In today’s episode, we’re diving into the secret to getting 29 clients from Instagram in 9 months.In this episode, we cover:How Jaclyn grew from ~200 to 2k followers with zero clients at firstWhat happened when Jaclyn joined PPA in June 2025How Jaclyn generated 29 clients from Instagram over 9 monthsHow she shifted from mostly insurance to primarily private payHer experience with bringing in ~$20k from EMDR intensives aloneJaclyn’s simple ad strategy for consistent client flow + audience growthWhy her private pay clients converted faster + more consistentlyHow Jaclyn uses Instagram to fill both her own caseload + her associates’How she reduced her posting frequency while still growing with adsWhy growth ≠ conversion + strategy is everythingConnect with Jaclyn:Follow on Instagram @holistictraumatherapyCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:PPA is 52% off! Sign up here!

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