We all know creating new content is super important! But doing it every single day?? That’s a fast track to burnout.If you’ve been putting pressure on yourself to constantly reinvent the wheel, this episode is your permission slip to sloooow down. It’s time to learn how to work smarter (not harder) when it comes to your Instagram content!In today's episode, I'm sharing lazy content creator hacks for Instagram therapists.In this episode, I cover: Key points to understand about Instagram & consumersReal examples of MY repurposed posts that drove strong engagement + growthThe best types of posts to repurposeSimple ways to repurpose content without just “reposting”How creating a repurpose bank saves time + supports long-term consistencyConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:How much do therapists make in a year (January 2024 IG post)How much do therapists make in a year (July 2024 IG post)Instagram Disclaimer post (August 2024)Instagram Disclaimer post (June 2025)What anxiety feels like (October 2023 IG post)What anxiety feels like (October 2024 IG post)This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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