If you’ve been feeling like Instagram is harder than it used to be, you’re not wrong. What worked in 2020 (or even last year) isn’t what’s working now. If you’re still creating content the same way, it’s probably not landing the way you want it to.Honestly though? Reels are KEY to growing on Instagram. Once you know what you’re doing, they can be sooo much fun to create!!In today's episode, I'm sharing what’s working with Instagram Reels in 2026.In this episode, I cover:Why shorter reels (under 10 seconds) are still dominatingHow spicy & opinionated framing makes content more engaging and shareableWhy showing your face is non-negotiable for building trust + converting clientsHow intentional B-roll helps tell a story & improves overall performanceRecreating content that’s already working instead of constantly starting from scratchShifting from “you” content to “I/me” content to build a stronger connectionWhy your voice matters more than generic AI-generated contentAsking specific questions to boost engagement + build communityUsing ultra-specific hooks + strong conviction to drive follower growth & consult callsWhy you shouldn’t delete underperforming posts or “post and ghost”Treating content creation like it’s part of your job because consistency mattersConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:My oldest daughter reelMy daycare reelMy raising your rates by $100 reelMy spitting out coffee reelMy clown reelMy unhinged Q reelMy rates reelMorgan’s reelAmma’s reelMegan’s reelThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Click here to join The Annual Reels Membership & get 3 months FREE!

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