Dr. Salena Justice is a psychologist based in North Carolina. She specializes in evaluating and treating adults diagnosed with autism later in life. She’s fully remote with her full-time private practice, and is licensed in over 40 states in the U.S.While Salena is crystal clear on who she helps now, it wasn’t always that way.Salena decided to go full-time in her private practice in January 2024. By April 2024, she had a few hundred Instagram followers and 8 insurance clients, but she REALLY wanted to fill her caseload. Salena discovered PPA, and joined in April 2024. Since then, she’s grown her Instagram to over 27k followers!Not only that, but she’s been able to cut WAY back on work, only seeing clients 2 or 3 days a week. Salena has had some incredible success over the last year, and I KNOW she’s just getting started. Her story of niching down and gaining 27k Instagram followers is pretty freaking inspiring - you won’t want to miss it!!In this episode, we cover: Salena’s journey to choosing her unique nicheWhy Salena was so ‘broad’ with her niche when she first started her private practiceHow Instagram felt when Salena was ‘winging it’ thereSalena’s ‘shift’ on Instagram + her 1st experience going viralHow Salena showcases her expertise + personality on InstagramUsing an intro call + clearly listing your rate for potential clientsHow it can feel when you raise your rates & get off insurance panelsFinding contentment with where you are before scaling & growingSalena’s business 1 year ago vs. what it looks like todayWhy specificity in your messaging & content is KEYConnect with Salena:Follow on Instagram @dr.salenajustice Check out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkThis episode is sponsored by Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching Waitlist

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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