I’m excited to welcome Licensed Clinical Social Worker Caitlin Silverstein to the podcast!Caitlin, who specializes in women’s mental health, went from earning $45/session with an insurance-based group practice to now charging up to $250/session!She’s created a thriving 6-figure practice while only seeing 15-18 clients every week.The best part? She didn’t blow up her caseload or completely burn out to do so!In today’s episode, we’re diving into how she rebuilt her caseload and confidence by going private pay.In this episode, we cover: Caitlin’s transition from insurance-based group practice to sustainable private payWhat the early stages of building her own private practice really looked likeHow most of her clients chose to come with her + how she navigated that transitionHow joining Reels Membership and PPA gave her structure + confidenceWhat going off insurance actually requiredHow intentional Instagram marketing (not going viral) worked for CaitlinWhy niching her messaging helped Caitlin attract the right clientsWhat her practice, income, and work-life balance look like nowConnect with Caitlin:Follow on Instagram @motherhoodunrockedFollow on TikTok Check out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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