I’ve had sooo many questions about brand deals recently. If you listened to episode 83 (where I broke down how I earned $854,316 in 2025), then you already know brand deals were a BIG piece of that!Honestly? Brand deals are one of my FAVORITE parts of my business! They’re creative, flexible, and feel like a hobby I get paid for. In this season of life as a new mom, they’ve been such a fun AND supportive stream of income!I knew it was time to dive in and give you allll the deets here! In today's episode, I'm diving into how I earned $200,738 from brand deals in 2025 as an Instagram therapist.In this episode, I cover: Why brand deals can be a flexible + high-profit income streamKeeping ethics in mind when you’re doing brand dealsWhy influence over numbers mattersHow to create content that brands can see themselves inHow to normalize selling by sharing consistent & unsponsored recommendationsHow to choose your model for brand dealsWhy long-term partnerships + pitching consistently = the most sustainable growthUsing affiliate links to build skills + create trust with your audienceConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Get started on ShopMyThe Talent Agency I work withThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

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