I’m excited to welcome relationship therapist Angela Avery to the podcast! After building a thriving six-figure practice, her referrals slowed, and she realized that her old marketing strategies just weren’t cutting it anymore. She joined Private Practice Academy and went ALL IN by showing up on Instagram for the first time in her career.Fast forward six months - she’s signed 17 new private pay clients directly from Instagram in 4 months.Her journey is such a powerful reminder that it’s NEVER too late to reinvent yourself. There’s sooo much possibility when you decide to just go for it. In this episode, we cover: How Angela’s slowdown in referrals led her to join PPA & start marketing on InstagramWhat being an “older therapist” online really looks likeHow Instagram became her main referral source in 2025The way Angela infuses her niche & personality into fun, sassy ReelsHow she plans content and uses Reels prompts to stay consistentWhen she realized IG was working + how she runs her ad for steady resultsHow Angela’s income grew 25% after diving into Instagram marketingWhy your capacity & season of life matter when deciding how much to show upHow to “slow down” marketing when your caseload is fullWhy Angela is launching a second business for men in relationshipsAngela’s top advice for therapists starting on InstagramConnect with Angela:Follow on Instagram @thecounselingstudio and @themensrelationshipstudioCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Angela’s Instagram adThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA) Reels Membership Business Coaching

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