I’m excited to welcome anxiety therapist Rachel Sleeper to the podcast today!Rachel started her therapy Instagram during her last semester of grad school, after not posting anything on any social media platform for 3 years.While still in grad school, she joined Private Practice Academy. Since then, she’s graduated, and FILLED her private practice with cash-pay clients!Now? She’s scaling her business and growing a thriving practice through Instagram, networking, and a willingness to stay consistent.In today’s episode, we’re talking about how she filled her caseload during the summer slump (as a pre-licensed therapist).In this episode, we cover:Rachel’s journey of building a private practice straight out of grad schoolOvercoming the fear of launching a private practice from scratchHow her consistency on IG built confidence over timeUsing process-based goals instead of outcome-based goalsWhy the "summer slump" actually helped Rachel grow fasterThe Instagram strategy that helped fill her caseloadHow the Reels Membership simplified content creation & consistencyLeveraging local networking both online + in personImproving intro call conversions with a clear processThe unexpected referrals that came from Instagram relationshipsBuilding a supportive therapist community through networkingConnect with Rachel:Follow on Instagram @anxiety.therapist.rachelCheck out her websiteConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Carrie Jackson’s Brand Deals ProgramJennifer Ann’s Editing CourseThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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