Feeling like the Instagram algorithm is working against you? If that's you, you are NOT alone.I want to break down what Instagram actually says about how content gets pushed.And no, we're not doing any fear tactics, gimmicks, or "secret sauce" that only marketing gurus know!These are facts coming STRAIGHT from Instagram itself. It's totally possible to use them to grow your reach and attract more private pay therapy clients!In today's episode, I'm diving into how the Instagram algorithm ACTUALLY works.In this episode, I cover:Why the Instagram algorithm is not out to get youCommon misconceptions about followers, views & conversionsWhat Instagram actually prioritizesWhy strong hooks matter in the first 1-3 secondsKey IG metrics to watchHow to create more likable, shareable, savable & comment-worthy contentWhy connection and trust-building MATTER for engagementHow to review your analytics & spot patterns that are already workingWhy you do NOT need every Reel to do everything wellA simple way to help you prove future content performanceConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Instagram’s new analyticsExample Reel of likable contentExample Reel of shareable contentExample Reel of savable contentExample Reel of comment-worthy contentEpisode 89: How to Optimize Your IG Bio to Attract Private Pay Therapy ClientsThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

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