Does the "summer slump" in private practice stress you out? If so, today's episode is for YOU!No, you don't need to panic. Yes, cancellations can increase in the summer, and your inquiries might fluctuate a little. But none of that means your practice is doomed (I promise)!It's totally possible to keep your caseload full and continue marketing yourself during the summer months. All of this matters now, more than ever!In today's episode, I'm talking about the "summer slump" and your cancellation policy.In this episode, I cover:Why the “summer slump” doesn’t have to hurt your practiceThe importance of continuing to market yourself during slower seasonsHow to offset cancellationsThe importance of enforcing your fees + modeling boundariesMy personal 24-hour cancellation policy + grace pass approachAnother creative cancellation policy model therapists may want to tryHow to clinically address frequent cancellations with clientsBalancing flexibility w/accountability during the summer monthsGiving yourself permission to slow down if that’s what you truly wantConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:FREE Training: How to Market & Grow Your Private Practice on Instagram

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