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Business Strategy for CPA's

069 Guiding Clients to Profitability with Lisa Campbell, Owner of the Marcam Group

22 Jan 2020

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Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7**Listener survey - help shape the podcast to what you want to hear!**  https://bit.ly/3ay8FDt   Today’s guest is Lisa Campbell, founder of The Marcam Group, where she guides her clients to profitability as a Profit First strategist.  I wanted to have her on because she started out just like many of you, as a solo practitioner, fell into all the predictable traps, until finally she realized that something had to change. So we explore her journey of her business growth and what she learned along the way. What stood out to me was her piece about mindset work and teaching herself how to focus, how to systematize the way she thinks about things.  It reminds me of something I read in “The Power of Now” by Eckhart Tolle, where he talks about the mind being kind of like a dog chewing on a bone. The dog will chew and chew and chew on the bone and they will totally enjoy it and you give the dog a bone and it will hang out there. And as entrepreneurs, we can kind of be similar. We see shiny objects and we go towards them. It takes special effort to train our minds to focus and give our attention to the things that are most important in our day and in our lives. Watch out for dog bones! Previous episode mentioned: 044 CEO Day: Why You Need to Pick Your Head Up in Your Business https://shethinksbigcoaching.com/044   Book mentioned: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 Connect with Lisa: Website: The Marcam Group http://marcam.ca/ Facebook Group: The Successful Bookkeeper North America https://www.facebook.com/groups/thesuccessfulbookkeeper/ Download ebook “6 Easy Steps to Double Your Revenue” https://shethinksbigcoaching.com/download-double-your-revenue Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/   Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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