Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Today I speak with Rob Foncannon, owner of Foncannon Tax & Financial Services about how Profit First has impacted his business and his clients’ businesses. Rob talks about What Profit First is and what it’s not How it helps business owners become better stewards of their cash The effect it has on the business owner’s profitability Misconceptions and Objections Some CPAs will raise objections, asking if you can’t accomplish the same thing with a spreadsheet and percentages. Rob explains that it’s more than that: intentionally moving your cash and directing it to where you want to spend it changes the mindset of the business owner and puts them in charge of their money. Rob’s Foncannon’s Niches Rob focuses on chiropractors and Financial Advisors. The chiropractors because they are open-minded and accept guidance, and the Financial Advisors because they too need cash flow advice and see it as a useful tool for their clients as well. If you are curious about Profit First, Rob suggests starting with the book, Profit First, and implementing it in your own business to appreciate the effect it can have. Connect with Rob: Website: https://foncannontax.com/ Website Mentions: https://profitfirstprofessionals.com/ Get the Book: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 Free 5-day email course - Better Pricing Strategies for CPAs Get here Upcoming training: Value in Pricing: How to assess it, increase it, and get your clients to see it Thursday, February 18th, 12pm ET https://shethinksbigcoaching.com/free-stuff/ Schedule time with Geraldine: https://calendly.com/geraldinecarter/15min Work with Geraldine: https://shethinksbigcoaching.com/coaching-options Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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