Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Many of you are familiar with the overwhelm that comes with a mountain of tax work. It is so easy to get bogged down with the countless details and its never ending so-called quick questions from clients. But before you know it, you're working 70 hours a week with no end in sight. And the money might be good, but at some point it stops being worth it. The desire is to tighten your workload by doing higher level work for just a fraction of the clients so you can get your weekends back, but that just seems like a pipe dream. Here today to talk with me about this pipe dream is Prithi Daswani who owns Prithi Daswani CPA, a firm based in Orlando, Florida specializing in Medical Practices, and those with Real Estate Portfolios. She started her own firm 6 years ago after 10 years with the big four. She has doubled her business year over and learned a lot in the meantime. Her favorite activity is finding money, and her goal is to get more people talking openly about money and stop treating it as taboo. We talk about her journey, about what has changed and what she’s learned along the way, so that you can get a sense of what's possible in your accounting practice. Highlights: “Understanding the client base, the client mix, allowed me to take a step back and get a bigger picture of what I've been doing and what I should not be doing. And who do you say no to and why to say no to it.” “When a client calls me who does not fit that niche, it makes it a bit easier for me to tell the client, this is not what I'm specializing in. You do not want me to help you. I know how to set up your business, but I would rather you call somebody who knows what they're talking about, so you're set up for success in the future.” “I started with very basic pricing that included everything, sometimes even for million dollar clients. Because I didn't know how to necessarily price it out or what value I was providing.” “As we get started through the process of offering different prices to different clients and different services, part of it is just doing it so that you have the experience. We need to test the marketplace to find out how people are going to respond.” “The only way I sometimes get things done, especially the stuff that I don't want to do is by saying I'm being accountable to someone.” Connect with Prithi: LinkedIn: https://www.linkedin.com/in/prithi-daswani-1a12277b/ Free 5-day email course - Better Pricing Strategies for CPAs Get here Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me: https://calendly.com/geraldinecarter/15min Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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