Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Many of you know how difficult and time-consuming it can be to run a tax shop. It's all too easy to get buried under a mountain of tax, underprice services, and be in what feels like a near-steady state of chaos. My guest today is Catherine Ozment. Catherine is a CPA in south Texas who called two years ago now, wanting to get off the hamster wheel and get intentional about creating a thriving practice that is designed and built to sell at a high multiple. We're talking today about what has changed since we spoke last year on the podcast and what she has learned in the year since then, so that you can have a window into what shifting your accounting practice is actually like. Highlights: — “We have an aging industry. Yet, technology continues to consume our space. Some older and aging senior CPAs are not keeping up with those times, so there’s an opening for those who keep up.” — “When you have your sights set on excellence and you build relationships with your people, those people see that value and they are willing to pay you for that value.” — “Getting myself out of the tax factory has made it possible for me to start networking in this (ag) space, and has confirmed that the value that we're producing is so well worth it for these people. We are offering a critical service so they can continue to grow in the ag space.” ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Connect with CATHERINE: Website: https://www.farmandagcpa.com/ Episode mentions: 141 One Year: From Tax Factory to vCFO & Ag CPA with Catherine Ozment https://www.businessstrategyforcpas.com/141 142 From Impossible to Exponential Growth: The CPA Mindset https://www.businessstrategyforcpas.com/142 192 Free Time and 7 Figures Net Revenue with John Lee Dumas https://www.businessstrategyforcpas.com/192 Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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