Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe Today we are talking about stress and overwhelm and overworking because it's not just common in the accounting space, but it's almost as if it's expected. It's almost assumed that a firm will have or being a CPA will include long hours, and it will include the stress of meeting client demands and client deadlines. Not only does mental health suffer as a result of setting things up this way. But what we want to dig into today is a conversation about mindset because people talk about it, but it doesn't typically get understood what it actually is. And in my program, CPA Mastermind, we face it head on and we tackle it. I have a team of coaches who coach mindset one-on-one in private coaching with CPA masterminders. And today I brought on one of my coaches Emma Richter to talk about what coaching is and isn't, and how it's beneficial inside that program in particular. Highlights: — “This mindset work is actually very logical, and emotions and the reactions they cause are logical.” — “When you can bring the drama out of your statements about time, you'll be surprised at how much more efficient and effective you are with your time.” — “In reality, your price is up to you. And the market will tell you whether that is a good price or not.” — “There is no failing. There's only learning. And that is especially true in running a business.” — “When you help you, you also become a better CPA, a better business owner. And therefore you can help your clients become better business owners.” Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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