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Business Superfans®: The Service Providers Edge

From Manual to Maverick: Steve Wallace on Revolutionizing Prospecting

09 Mar 2025

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Episode 62  Frederick Dudek (Freddy D) From Manual to Maverick: Steve Wallace on Revolutionizing Prospecting In this Episide 62 our guest is Steve Wallace, the Chief Revenue Officer at Maverick App, joins us to share his insights on the intersection of technology and sales hustle. He firmly believes that while automation can boost sales efforts, it cannot replace the authentic human connections and relentless work ethic that drive true success. Steve’s mantra is all about outworking everyone, a principle he applies both in his professional life and as a devoted family man. Through his journey from insurance salesman to leading a cutting-edge prospecting automation company, he emphasizes the importance of hard work and meaningful relationships in achieving sustained growth in sales. Tune in as we explore how blending technology with genuine effort can lead to extraordinary results in the business world.Discover more with our detailed show notes and exclusive content by visiting: https://bit.ly/4hgPwH1Kindly Consider Supporting Our Show: Support Business Superfans®: The Service Providers Edge Mailbox Superfans This podcast is hosted by Captivate, try it yourself for free. Takeaways: Steve Wallace emphasizes the importance of hard work and genuine human connections in sales, stating that technology should complement rather than replace personal effort. The conversation highlights that automation can significantly streamline prospecting tasks, but it cannot replicate the authentic relationships that drive sales success. Steve's journey from a struggling insurance producer to Chief Revenue Officer illustrates that persistent effort in building a sales pipeline pays off, even amidst challenges. The episode underscores a vital takeaway: successful prospecting involves following up multiple times, as most prospects won't respond to the first outreach attempt. Maverick App is designed to automate prospecting processes, thereby giving sales professionals back valuable time that can be spent on building relationships. Listeners are encouraged to adopt a multi-channel approach to prospecting, utilizing emails, calls, and even traditional mail to maximize engagement with potential clients. Links referenced in this episode:MaverickAppstevemaverickappCompanies mentioned in this episode: Maverick App This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrpPodcorn - https://podcorn.com/privacy

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