Hourly Worker Incentives: How Michael Fortinberry Uses Performance Pay to Change Behavior | Ep. 172

Episode 172 Frederick Dudek (Freddy D) Hourly worker incentives are one of the most misunderstood—and most powerful—levers for improving productivity, quality, and accountability in service and trade businesses. In Episode 172 of Business Superfans®, Michael Fortinberry, Founder of Protiv, breaks down how the right performance pay system can fundamentally change behavior on hourly teams.Most companies pay by the hour, unintentionally rewarding time instead of results. Michael explains why this model stalls productivity and how transparent, simple, and frequent hourly worker incentives realign teams around winning together. By turning the labor budget into a visible scoreboard, crews begin holding themselves—and management—accountable. The result is better output, stronger culture, and improved margins without adding headcount.If you lead hourly employees in construction, trades, or field services, this episode delivers a practical playbook for building incentives that actually work.Discover more with our detailed show notes and exclusive content by visiting: Key TakeawaysHourly worker incentives must reward outcomes, not time — otherwise behavior will always drift toward inefficiencyPerformance pay works best when it’s simple, transparent, and frequentTurning labor budgets into “their money” changes how crews treat quality and reworkThe best incentive programs create peer accountability—not micromanagementHourly teams need basic financial literacy for incentives to stickBehavior changes faster with a visible scoreboard than with verbal expectationsStrong hourly worker incentives improve culture, not just productivityKindly Consider Supporting Our Show: Support Business Superfans®: The Service Providers Edge Guest Bio:Michael Fortinberry is the Founder of Protiv, a platform helping service and trade businesses modernize performance pay for hourly workers through simple, transparent, and frequent incentive structures. From growing up with construction roots to serving 10 years in the U.S. Army and leading in the multifamily/tech world, Michael now helps contractors unlock productivity, improve quality, and build culture by aligning labor budgets with team incentives.Join the Entrepreneur Prosperity™ Skool Community for Free Freddy D’s TakeThis episode is a championship film review for any owner running hourly crews. Michael’s core move is classic: put a scoreboard where everyone can see it—and pay out when the team wins. In sports, you don’t tell the team, “Just play hard.” You track points, clock, and execution. Protiv’s ProPay turns the labor budget into a live game plan: budget vs. actual, progress tracking, and a clear bonus forecast. The real power is ecosystem momentum: when your people win, they become internal Business Superfans®—promoting the company, recruiting talent, and defending the standard on the field. And that’s exactly the type of strategy I help clients implement through my SUPERFANS Framework™ in Prosperity Pathway coaching within the Entrepreneur Prosperity Hub.

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