Business Tao with George Kao
Episodes
Forget charisma -- THIS is what makes content engaging...
08 Dec 2025
Contributed by Lukas
I stumbled upon a video which now has 76,000 *comments* and 16 million views 😲 Yet, it seems like a “boring” video compared to what most viral...
You don't know what your biz is about yet... so you CAN'T create content? 🙅🏻♂️
24 Nov 2025
Contributed by Lukas
“I’m actually not at the stage of creating content yet... because I don’t actually know what I want to do specifically.”All of us are somewher...
How free content *actually* leads to clients...
10 Nov 2025
Contributed by Lukas
People often ask if free content leads to clients, and my answer is yes, but it’s about the HOW. It starts with creating authentically, from a place...
The power of self-appointments to build self-trust.
27 Oct 2025
Contributed by Lukas
The most valuable asset you have in your business is self-trust. To build self-trust, simply plan self-appointments and show up for what you planned f...
Hans Wilhelm Interview: Advice For Content Creators, Influencers, Small Business Owners re: Success!
19 Oct 2025
Contributed by Lukas
As mentioned in the video above, here’s my introduction about Hans Wilhelm’s teachings:See all of Hans Wilhelm’s 100+ videos here: LifeExplaine...
"As a coach, how can I create content? I don't teach... I coach clients to develop their own answers..."
16 Oct 2025
Contributed by Lukas
Even if you coach/facilitate clients to create their own answers -- rather than *teaching* them anything -- you can still create useful content that d...
Do what you love? First love what you do 😊
29 Sep 2025
Contributed by Lukas
A reminder for us soulpreneurs:You have to do stuff you don't naturally love… until you have enough money to do only what you love.Building a busine...
What actions should you take to grow your soulpreneur business?
16 Sep 2025
Contributed by Lukas
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Deadlines as Tools for Soulful Play 😊
02 Sep 2025
Contributed by Lukas
I've come to see deadlines and metrics not as enemies of the soul, but as potential tools for its play. I mean, why did we even come to this Earth gam...
Grow your audience authentically by supporting their sovereignty...
19 Aug 2025
Contributed by Lukas
I've been part of several cults myself – religious, political, and even business ones! So I know the dynamics, and I'm susceptible to falling into t...
Don't be the best. Be the ONLY.
05 Aug 2025
Contributed by Lukas
You have a rare combination of strengths. In this video, I'm rattle off a bunch of possible ones. What's your combo? Don't try to be the best at every...
Don’t try to get attention...
21 Jul 2025
Contributed by Lukas
Authentic marketing is the practice of expressing your soul, from an energetic space of enjoyment and connection… This is a public episode. If you w...
Stop treating your business like a hobby...
07 Jul 2025
Contributed by Lukas
When I first started, I thought business ownership meant complete freedom to wake up whenever and work however I pleased. But here's the truth: succes...
Course creators -- how to future-proof your business in the age of Ai...
24 Jun 2025
Contributed by Lukas
Despite the abundance of free information and the rise of AI, I still believe that creators will be able to make a good living selling their own cours...
🤷🏻♂️ The Counterintuitive Truth About Creative Success...
10 Jun 2025
Contributed by Lukas
As creators, we aren't the best judge of their own work... our time, energy, and emotional investment often cloud our objectivity. Let's continually p...
Create ONLY for your future true fans...
27 May 2025
Contributed by Lukas
Consider this:Your audience will grow far beyond the people you currently know.Your network right now is tiny, compared to your eventual (big) audienc...
You are good enough. You know enough. You are ready.
13 May 2025
Contributed by Lukas
You are already ready to put your work out there. Because your ideal clients benefit the most from how you are now, before you get too far ahead of th...
True abundance in business...
29 Apr 2025
Contributed by Lukas
If you've been wrestling with the idea of making money doing what you love, you're not alone. It's common to feel a painful gap between where you are ...
Forget the image. Be your authentic self online.
16 Apr 2025
Contributed by Lukas
How to sustain one's social media presence? I view it as an opportunity to be as authentic as possible -- much like you would with a trusted friend. ...
20 minutes of my best advice for creating consistently & authentically
02 Apr 2025
Contributed by Lukas
This video/episode shares my best advice to date about creating consistently and authentically...See the resource links I mentioned here:https://georg...
If creating your own modality or framework -- is it ok to copy from your teachers, mentors, coaches?
17 Mar 2025
Contributed by Lukas
Let me know your thoughts below... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes,...
Are you bothering people with your content?
03 Mar 2025
Contributed by Lukas
Do you ever feel like you’re bothering people, when you post your content?One of my students wrote:“Consistency of communication is my goal. To ho...
Light & Effective Email Newsletter Strategy ✨
19 Feb 2025
Contributed by Lukas
See actual examples here (without having to opt in) -- George Kao Email Newsletters This is a public episode. If you would like to discuss this with ...
Growing Your Inner Capacity for Audience Growth
03 Feb 2025
Contributed by Lukas
“How do I grow my capacity to have and receive a large audience, and not be afraid of becoming more visible or well-known as my audience grows over ...
Dear content creators: Good ideas aren't enough anymore...
20 Jan 2025
Contributed by Lukas
The video I mentioned: https://youtu.be/T5akVg_8HI0 This is a public episode. If you would like to discuss this with other subscribers or get access t...
The Ministry of You -- Sharing Your Authentic Gifts Via Content
06 Jan 2025
Contributed by Lukas
Consistency in content creation comes from a deep belief in the importance of expressing my voice -- all of us have a unique and important voice to sh...
The Real Reason to Create...
27 Dec 2024
Contributed by Lukas
...the power of creating lightly ✨ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episode...
Simple content creation plan ✨
09 Dec 2024
Contributed by Lukas
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Don’t feel conflicted in your marketing...
25 Nov 2024
Contributed by Lukas
Where so many of us heart-based entrepreneurs fall down: we try to mix our selling with our moments of content-sharing generosity. .. This creates inn...
How to be a conscious influencer? Authentically grow by supporting your audience's sovereignty 🌟
11 Nov 2024
Contributed by Lukas
Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towar...
A Surprising Antidote to Content Perfectionism...
28 Oct 2024
Contributed by Lukas
One realization, early on my in my content creation journey, set me up for life: "The vast majority of your content isn't going to make an impact." I ...
Develop an urgency to create content...
14 Oct 2024
Contributed by Lukas
Nothing in my business is as important as being in a consistent rhythm of content creation.It is how I get smarter in my field.It’s how I develop th...
Where you are in your business right now is exactly where you need to be...
01 Oct 2024
Contributed by Lukas
You can read the post here: https://www.georgekao.com/blog/perfectnow This is a public episode. If you would like to discuss this with other subscrib...
Should we create “irresistible” offers?
24 Sep 2024
Contributed by Lukas
Over the years, I’ve become sensitized to marketing manipulation. By watching/listening to this episode, you’ll also gain more conscious control o...
Should we give free or discounted services to friends and family?
17 Sep 2024
Contributed by Lukas
As a heart-centered business owner, you’re very supportive of others. This can mean you’re not mindful about your boundaries sometimes, and you gi...
learn to love your business building actions...
10 Sep 2024
Contributed by Lukas
If you can learn to love the process, you'll stick with it... and if you stick with it, you'll practice enough to succeed. This is a public episode. I...
Avoid these misleading marketing tactics (for small businesses)
03 Sep 2024
Contributed by Lukas
Which marketing methods have been used on you, that turn you off? Take notice. Don’t use such methods. Authentic marketing is simply following the G...
authentic success is reached by working through the daily uncertainty
27 Aug 2024
Contributed by Lukas
In my courses, I resist being "too" step by step about everything. Some complain that they want exact detailed steps so that they don't have to be unc...
Every small business needs a stable rhythm of offers
20 Aug 2024
Contributed by Lukas
I’ve written a lot about the importance of creating and distributing content… it’s a great foundation for an authentic business.What I haven’t...
When business is tough, you need connect more -- internally and externally
13 Aug 2024
Contributed by Lukas
How to keep your business growing when sales are slow, and to do it authentically? Connect more internally: with your deep source of security, compass...
Why I don't like marketing funnels… (and a healthier alternative)
05 Aug 2024
Contributed by Lukas
Dear soulpreneurs — you don’t need a “marketing funnel” to succeed in your business…May this video inspire you to align your marketing strat...
Give 10% of your attention to your fellow small creators
29 Jul 2024
Contributed by Lukas
The accumulation of attention in the hands of a few will erode the diversity of creativity, true livelihood, and authentic business… Where is your a...
When you’re feeling “not ready” to put your work out there…
22 Jul 2024
Contributed by Lukas
I see a lot of aspiring business owners doing this:You’re waiting until you’re “ready” before you take the leap.A dear client asked me about t...
authenticity and money making
08 Jul 2024
Contributed by Lukas
An audience member wrote the following to me, and maybe some of you can relate…“I long for the ability to create without any thoughts of money…t...
stop marketing to the lizard brain and instead appeal to the best in others
01 Jul 2024
Contributed by Lukas
A few years ago, I stopped marketing to the reptilian brain. My conscience could no longer tolerate it… By “lizard brain” I mean the parts withi...
Describing the variety of what you do — being a multipotentialite or multi passionate business...
24 Jun 2024
Contributed by Lukas
“I’m hoping that I can find a way to weave things together in a way that makes sense, resonates with buyers, feels enjoyable, and generates income...
why I don't mind being "boring" in my content
10 Jun 2024
Contributed by Lukas
Trying to attract with visuals tends towards a shallower engagement with one's audience… This is a public episode. If you would like to discuss this...
The 3 Stages of Content Creation
03 Jun 2024
Contributed by Lukas
When you create something and people don't get it, you shouldn't quit. You simply need to test more ideas. This is why I believe in the importance of ...
I don't use "lead magnets". Here's why...
27 May 2024
Contributed by Lukas
I don't believe your email list is your most important business asset... It's really about having a genuine connection with your audience and treating...
Should we sell to the client's pain points?
19 May 2024
Contributed by Lukas
There's too much mercenary marketing advice out there. Even if it might get us a few more clients in the short-term, we don’t want to put more negat...
How to demonstrate your expertise (and how not to)
12 May 2024
Contributed by Lukas
You don't need to prove yourself as #1 in your field, or best selling author or any kind of puffery. All those tactics will feed your "fixed mindset"....
I tried giving away my courses for free. Here's what happened...
05 May 2024
Contributed by Lukas
Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried...
Simplify your gentle launches ✨ The 2 dates that matter...
28 Apr 2024
Contributed by Lukas
My gentle launches are simple: Early bird for 1 week, then regular price for 1 week before the course begins :) This is a public episode. If you would...
Business growth via a lighter, nimbler way -- "Gentle Launches"
21 Apr 2024
Contributed by Lukas
Watch/listen to this episode first… Follow-up question I received: "So let's say we have an offer like with your example, 3 're-works' over 6 weeks....
Want to Create Quality stuff? Focus on Quantity.
15 Apr 2024
Contributed by Lukas
This principle has been essential to my success. How do I make great content? By making more content, and observing what spreads. How do I improve my ...
i never feel ready (when i begin)
08 Apr 2024
Contributed by Lukas
how to feel ready to put your work out there? begin, explore, publish, repeat. This is a public episode. If you would like to discuss this with other ...
Sell your services consistently EVEN IF you're inconsistent on social media or content creation...
31 Mar 2024
Contributed by Lukas
Even if you haven't been actively posting on social media or creating content, don't let it stop you from gently launching new offers and services to ...
Pricing and financial aspirations... enoughness and giving back
25 Mar 2024
Contributed by Lukas
In this video, I discuss a different perspective on pricing -- charging based on "enoughness" and compassion -- rather than the common advice to charg...
Announcing: 2024 Instagram for Soulpreneurs Course
22 Mar 2024
Contributed by Lukas
Get all the info here:https://www.georgekao.com/instagram If you have any questions about the course, ask it here.Wishing you a good day and weekend! ...
Develop an urgency to create consistently 💪🏽
18 Mar 2024
Contributed by Lukas
Of all the things that I do in my business, the most important thing—and I hope to inspire you to consider this for yourself as well—is to stay in...
Ignore marketing trends. Focus on substance.
10 Mar 2024
Contributed by Lukas
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Not doing the things you say you want / plan to do? 4 solutions to support your motivation at work.
03 Mar 2024
Contributed by Lukas
1. Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly mot...
Your *consistent* practice of creating content = an important ministry to your ideal audience...
25 Feb 2024
Contributed by Lukas
Here, I talk about the faith that I have in the potential of my content to make an impact -- and hope to inspire *you* to take on that kind of belief ...
Focus *first* on your few fans -- care for what *they* care about and you'll grow a true audience...
19 Feb 2024
Contributed by Lukas
Here's what I would tell my younger entrepreneurial self -- ditch the quest for a huge audience and social media fame. I made that mistake. Within two...
The stupidly-simple secret to my success...
12 Feb 2024
Contributed by Lukas
1) more focused hours, 2) way more breaks than most people take, 3) constant reparenting of myself... In the video I also mentioned that I'd share the...
I don’t mind being unattractive in my marketing...
05 Feb 2024
Contributed by Lukas
I have a strong stance on how “attractive” one needs to be in their brand, website, and social media presence, in order to attract ideal clients…...
Find *joy* in your marketing -- by expressing your values and heart
29 Jan 2024
Contributed by Lukas
Authentic marketing means that we practice en-joying the experience of showing up for our marketing. How? By bringing our energy/focus to expressing o...
Don't niche yourself... but *do* niche your offers.
22 Jan 2024
Contributed by Lukas
For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing...
Consistent email newsletters -- tired of making them? You need a much lighter process...
15 Jan 2024
Contributed by Lukas
See my newsletter examples: https://www.GeorgeKao.com/monthly This is a public episode. If you would like to discuss this with other subscribers or ge...
Create lightly ✨
08 Jan 2024
Contributed by Lukas
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
Marketing & business actions that are worthy of the soul's attention ✨
01 Jan 2024
Contributed by Lukas
0:00 Authentic marketing avoids showy tactics and aligns with a deeper purpose and higher mission. 00:41 Authentic Marketing is the process of a busin...
My thoughts on Energy Signature ✨ and finding our soul group clients and audience 🤗
25 Dec 2023
Contributed by Lukas
In this video I explain that your "energy signature" includes everything about you that resonates with your ideal audience - your visual branding, com...
Don’t try to get attention. Be yourself and see who shows up.
18 Dec 2023
Contributed by Lukas
In marketing, we typically learn about the importance of getting people’s attention.To try to stand out, to be more charming, to be more persuasive....
How to Create Quality? Focus on Quantity.
11 Dec 2023
Contributed by Lukas
This principle has been essential to my success.How do I make great content? By making more content, and observing what spreads.How do I improve my...
The opposite of #hustle -- joyful calm productivity
04 Dec 2023
Contributed by Lukas
Is it possible to be emotionally relaxed and joyful, yet highly productive?Think of a master in martial arts … they aren’t fretting, tense, worrie...
I never feel ready (when I begin)...
27 Nov 2023
Contributed by Lukas
I see a lot of aspiring business owners doing this:You’re waiting until you’re “ready” before you take the leap.A dear client asked me about t...
Money follows confidence.
20 Nov 2023
Contributed by Lukas
A few thoughts on how to develop authentic confidence...Notice that money tends to flow to those who are most confident. However, fake confidenc...
"I'm not cut out for social media... I'm too introverted / intense / not everyone's cup of tea..."
13 Nov 2023
Contributed by Lukas
If you think social media marketing / content / promotion isn't meant for you because of your personality or type of content you create, listen to thi...
Introducing yourself on a podcast or group call... make it an experience ✨ of your energy signature
06 Nov 2023
Contributed by Lukas
00:00 Introductions should serve as an "energy signature transmission," not just information transfer. 00:43 Aim for an energetic performance that res...
Creating a business you LOVE requires ongoing dedication / a stable schedule...
30 Oct 2023
Contributed by Lukas
While spiritual guidance can provide some direction, it often doesn't understand the practical demands of building a stable business. You need to list...
A more authentic strategy for growing your reach via social media ads 🙌🏾
23 Oct 2023
Contributed by Lukas
A seven figure marketer recently went bankrupt from running too many ads without nurturing a real audience. The lesson? Ads should serve your audience...
(short) Your business numbers are perfect right now...
16 Oct 2023
Contributed by Lukas
However much engagement you're getting on your social media, however many clients you have right now, however much money you might be making right now...
Respecting your audience's free will / sovereignty -- Light side vs Dark side in your marketing...
11 Oct 2023
Contributed by Lukas
Much of the marketing that's taught by online influencers is aligned with the dark side: fixation on outcome and control of one's audience... This is ...
How often should you post content?
10 Oct 2023
Contributed by Lukas
I hope this episode answers the question once and for all :) This is a public episode. If you would like to discuss this with other subscribers or get...
Aim not for fame, but for deeper service, and greater truth of expression...
25 Sep 2023
Contributed by Lukas
There's an unspoken assumption in marketing:More followers/fans lead to more clients, more fulfillment, more freedom.This is like saying more money eq...
Don't niche yourself. DO niche your offers.
18 Sep 2023
Contributed by Lukas
A lot of us heart-based solopreneurs rebel against the advice that we have to find and commit to a niche. Maybe we consider ourself to be a multipoten...
Have grand ambitions, but hold lightly to the timeline. Dedicate to your daily plan and practices.
11 Sep 2023
Contributed by Lukas
Your ambitions can be as grand as you want them to be. What inspires you? Dream it! Yet, when it comes to the timeline of when those dreams are met --...
My New Course -- "Interview Mastery" -- Clarify Your Message and Expand Your Reach with Soulful Conversations
06 Sep 2023
Contributed by Lukas
See course details and enroll here:https://www.georgekao.com/interview I’ve been interviewed on more than 100 creator channels, podcasts, and summit...
"Light Marketing" -- activating the light side of the force💡 in your business / lightside marketing
04 Sep 2023
Contributed by Lukas
The force is strong within you... become aware of the potential within yourself of both -- light marketing and dark marketing...Comment here:https://y...
Be more sensitive to what values you're being influenced into...
28 Aug 2023
Contributed by Lukas
Observe the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with bi...
How I recover from entrepreneurial setbacks (BREATHE) -- short version
21 Aug 2023
Contributed by Lukas
Comment on this episode:https://youtu.be/nWlgY3U_ZVM This is a public episode. If you would like to discuss this with other subscribers or get access ...
Not doing the things you say you want to do? Thoughts on motivation...
14 Aug 2023
Contributed by Lukas
Don’t beat yourself up :) because at least you have a vision! Many people don’t. And we’re all in the journey of learning how to properly motiva...
Why it helped me to *stop* chasing "financial freedom"...
07 Aug 2023
Contributed by Lukas
I used to dream about “financial freedom”… having so much money that I could just do whatever I wanted, travel the world, give money abundantly ...
My thoughts on Energy Signature and finding our soul group clients and audience...
31 Jul 2023
Contributed by Lukas
You might want to listen to this more than once...This segment is a sample from the Authentic Business Course:http://smpl.ro/BizInsights This is a pub...
Your business numbers are perfect right now 💛
24 Jul 2023
Contributed by Lukas
May you celebrate your past actions, have peace in the present, and joyfully stretch (just a bit!) into your potential.Comment here:https://youtu.be/m...
If you need X dollars monthly or else you must get a job, should you still focus on growing your business?
17 Jul 2023
Contributed by Lukas
This segment is a sample from the Authentic Business Course:http://smpl.ro/BizInsights This is a public episode. If you would like to discuss this wit...
No, you don't have to niche down to have successful biz...
10 Jul 2023
Contributed by Lukas
It's good to niche your offers, but you don't have to niche yourself / the entirety of your business.For us solopreneurs, it's about credibility anywa...
Definition: What is an "authentic business"?
03 Jul 2023
Contributed by Lukas
You might want to listen to this more than once...This segment is a sample from the Authentic Business Course:http://smpl.ro/BizInsights This is a pub...
At the start of your content creation journey, it feels like you're "playing ball by yourself"...
26 Jun 2023
Contributed by Lukas
Authentic, consistent creation... it’s a spiritual practice:* Post without checking for engagement (until your regular data gathering)* Show up and ...
Marketing with empathy -- avoid FOMO and embrace a love-centered approach...
19 Jun 2023
Contributed by Lukas
"There are only TWO spots left in the program. Sign up now!"…is the sort of marketing message we might receive from a conventional marketer.It seems...