Authentic Personal Branding

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Business Tao with George Kao not yet transcribed

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Recorded22 Sep 2026

Publisherapi.substack.com ↗

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Show notes

Your personal brand isn't your logo or your color palette -- it's your truest values, your natural energy, and your core message. I don't have a logo and I've never nailed down brand colors, and I still have all the clients I need. Get clear on what makes you different from everyone else copying the same playbook, and let the outer stuff take care of itself. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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