Don't niche yourself... but do niche your offers.

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Business Tao with George Kao not yet transcribed

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Recorded22 Jan 2024

Publisherapi.substack.com ↗

Handlerec:3975797

Show notes

For years I tried narrowing my business to a niche, but having interests for multiple areas, I struggled. Now after 14 years of successfully providing myriad services, I want people to know - do not limit yourself. Have diverse offers. Customers will hone in on whichever resonates. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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