Must we sell to the client's pain points?

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Recorded02 Sep 2021

Publisherapi.substack.com ↗

Handlerec:3976002

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Instead of possibly re-traumatizing our clients by selling to their "pain points" what if we emphasize their joy points, their gratitude points, their relief points?Watch the video or add your comments here:https://youtu.be/cZGfIVZgXw0 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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