Customer experience - fantasy versus reality

episode

Busting the omnichannel - enterprise hacks and chats not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

Transrapid, Flugtaxis, Hyperloop – Warum es neuartige Verkehrstechnik so schwer hat 28 min · 22 Sep 2026 · Das Wissen | SWR

September 21, 2026: FAA Resolves Air Traffic Outage, Paramount Reaches Settlement, More 7 min · 22 Sep 2026 · Bloomberg News Now

Los 3 Casos Más Extraños de Relatos de la Noche 43 min · 22 Sep 2026 · Relatos de la Noche

The Ed Sheeranisation of Irish Economic Policy 39 min · 22 Sep 2026 · The David McWilliams Podcast

How can I stop my plants from dying? 5 min · 22 Sep 2026 · Do you really know?

Could smartphone use be giving you text neck? 4 min · 22 Sep 2026 · Do you really know?

Report any issue

Source

Recorded04 Dec 2014

Publisherfeed.podbean.com ↗

Handlerec:14337068

Show notes

Is customer experience a fantasy, or an achievable goal? At Argyle's Digital Marketing Leadership event in Boston, Jon pushed his skeptical view on customer experience with CX expert Howard Beader of SDL. Jon and Howard kick around the lessons (and poll results) from the marketers/CMOs in attendance, and talk about how data fits into the customer experience challenge. Jon also pushes the issue of the difficult marketing-IT relationship and Beader shares his own view on the role of IT as marketing shifts to cloud. Yes, you can get Busting the Omnichannel on iTunes.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in