Busting the omnichannel - enterprise hacks and chats
Mobile World Congress '15 - The Enterprisey and IoT Wrap - with Derek du Preez
06 Mar 2015
In part one of Jon's live Mobile World Congress wrap with diginomica colleague Derek du Preez, the guys review the MWC frenzy from an enterprisey point of view. Is the show taking on a new level of enterprise relevance? Derek also shares his Internet of Things show research, and how he approaches this show from an enterprise journalists' perspective - not any easy thing to do, given the amount of media babble about the latest smart phones. Yes, you can get Busting the Omnichannel on iTunes.
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