In this episode of Butternomics, host Brandon Butler sits down with Branden Peters and Kevin Irvin, the dynamic duo behind Draught Season, a lifestyle brand dedicated to craft beer. They delve into the rich history of beer, tracing its origins back to ancient Mesopotamia and highlighting the pivotal role of Black women in its creation. Branden and Kevin share their journey of building Draught Season, emphasizing the importance of branding, community, and education in the craft beer industry. They discuss their numerous collaborations, including a notable partnership with the Sacramento Kings, and their mission to make craft beer accessible and appealing to a broader audience. Tune in to learn about the challenges and triumphs of navigating the beer industry, the significance of their "Beer is Black History" campaign, and their vision for the future. See omnystudio.com/listener for privacy information.

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