Butternomics the Business of Culture
How Terrance Albritton Turned Grady Baby Into an Atlanta Legacy Brand
05 Jun 2025
On this episode of Butternomics, our host, Brandon Butler, sits down with Terrance Albritton, founder of Grady Baby Company, to talk about building a brand that reps Atlanta for real. Starting from just sticky note on his desk to licensing deals and airport retail, Terrance breaks down how he turned a local phrase into a cultural symbol. They talk about legacy planning, streetwear economics, and why Grady Baby was never just about shirts, it’s about stories that last.See omnystudio.com/listener for privacy information.
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