Butternomics the Business of Culture
Marketing the Falcons for the City and the Next Generation with Shannon Joyner
03 Jun 2025
On this episode of Butternomics, our host, Brandon Butler, sits down with Shannon Joyner, VP of Marketing for the Atlanta Falcons, to talk about what it means to build a football brand that reflects a city’s identity. From collabs with Outkast to campaigns rooted in community, Shannon shares how he’s helping the Falcons connect with fans in a way that feels bigger than the game.See omnystudio.com/listener for privacy information.
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