Media, Mindset & the Future of Real Estate with Samantha McLean

How do you build one of Australia’s most trusted real estate media brands and stay ahead of the curve in an AI-powered world? In this episode of Call Me Successful, Avi Khan sits down with Samantha McLean, Co-founder and Managing Editor of Elite Agent, to unpack the intersection of leadership, innovation, and staying human in a fast-evolving industry. Samantha shares how she grew Elite Agent from a print magazine into a national media hub, and why she believes AI isn’t here to replace agents, it's here to empower them. From the role of storytelling in sales to the future of productivity in real estate, this episode is packed with practical insights and fresh perspective. They dive into: ● The evolution of Elite Agent and the stories that shaped it ● AI, productivity tools, and why tech should enhance not replace connection ● Why community and curiosity are essential in media and business ● The importance of balancing innovation with integrity 🎧 Whether you’re new here or riding with us since day one, this is the episode to set the tone. Tune in now on Apple Podcasts, Spotify, and YouTube.

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