Steph’s bruised from a spa mishap, Ben’s beard is thriving, and together we’re diving into one of marketing’s most overlooked weapons: print. From junk mail raids and luxury packaging to phygital QR hacks and Hell Pizza hydroponic billboards, this episode smashes the myth that print is yesterday’s news. We get into: Print’s Comeback – Why mailers, street posters, and in-flight mags cut through in ways digital just can’t. Sustainability Myths – Is print really less green than AI prompts and server farms? (Spoiler: not always). Luxury Cues – From Tiffany boxes to Apple unboxings, how packaging and embossing create brand desire. Phygital WTF? – How QR codes, AR, and personalization are blending the physical with the digital. Award-winning Stunts – Behind the scenes of Hell Pizza’s Doobious hydroponic billboard and why creative OOH still wins attention. Gen Z & Digital Fatigue – Why even the youngest audiences are craving something tactile. Plus, we swap horror stories of folding pamphlets for peanuts, confess to junk mail theft , and debate the line between smart merch and branded landfill. If you’ve ever written off print as “old school,” this ep will flip your thinking. 👉 Next week we’re unpacking packaging – from blind boxes to Tiffany’s blue box obsession. Don’t miss it.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

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