1237: Matt Teske is a Marketing Director and Brand Strategist.

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Recorded27 Feb 2019

Publishercarsyeah.libsyn.com ↗

Handlerec:13690052

Show notes

Matt Teske is a Marketing Director and Brand Strategist with 20 years of experience in the automotive industry. His talents caught the attention of General Motors when he was just 19, which lead to a career managing numerous special projects and marketing campaigns for automotive OEM clients including Chevrolet, Toyota, dealerships, and aftermarket companies. His work has been featured in publications including Forbes, Motor Trend, Newsweek, The Verge, and at major shows including Sema and NYIAS. Matt developed Chargeway after years of research into the electric car industry. His conclusion: in order for electric cars to move beyond early adopters, there needs to be an easier way to explain and enjoy "electric fuel". Chargeway replaced the technical and engineering based language to a more simple, visual explanation.

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