Corinne Stokoe: The Strategy Of Becoming One of the Top Influencer Marketers

In this episode of Case Studies, Casey sits down with Corinne Stokoe, founder of Mint Arrow and a trailblazer in the influencer marketing space. Corinne shares her unconventional path from competitive pianist to entrepreneur, revealing how discipline, faith, and adaptability shaped her journey.She dives into the early days of blogging, the evolution of digital marketing, and how she built one of the most successful affiliate-driven businesses in the industry. Casey and Corinne discuss the power of personal connection in a world dominated by AI, the realities of running a personal brand, and the importance of knowing when to pivot.Corinne also opens up about the role of faith in her career, how she integrates business with purpose, and why embracing authenticity has been the key to her success. Whether you’re an entrepreneur, content creator, or simply looking for inspiration, this conversation is packed with valuable insights on resilience, reinvention, and building a lasting impact.Chapters:00:00 – 02:30 | Childhood Roots & Piano DisciplineEarly lessons in hard work from her father and grandfatherBecoming a competitive pianist and the pursuit of perfection02:30 – 05:15 | Burnout & Career PivotsWhy Corinne walked away from piano performanceChoosing broadcast journalism through unexpected advice05:15 – 08:00 | The Assistant Years & Entrepreneurial SparksFrom Miss Provo to working under high-pressure execsThe persistence that led to her first key opportunity08:00 – 11:45 | Starting Over: Divorce, Recession & Rock BottomReturning to Utah during the 2008 crashFinding hope and purpose through unexpected mentorship11:45 – 16:30 | Becoming a Mom & Finding Her VoiceStruggles with postpartum depressionHow “someone go buy this” led to the Mint Arrow blog16:30 – 20:05 | Affiliate Marketing 101How a friend introduced her to affiliate linksTransitioning from hobby blogger to full-time income20:05 – 24:20 | Integrating Faith with BusinessThe conference that changed her missionLosing followers but gaining clarity in purpose24:20 – 28:00 | Building a Faith-Driven BrandSharing values in a non-polarizing wayHow Mint Arrow became both a business and a ministry28:00 – 32:10 | The Evolution of Influencer MarketingFrom curated content to the TikTok eraWhy podcasting became her most powerful medium32:10 – 35:30 | Adapting to AI & Digital DisruptionWhy Corinne embraces AI as a growth toolThe importance of authentic connection in a tech-driven world35:30 – 38:15 | From Passion to Business StrategyTeaching others how to monetize their platformsThe impact of helping others 2x their revenue38:15 – 42:00 | Faith as the Business BlueprintMorning rituals and divine guidance in decision-makingWhy success followed spiritual alignment42:00 – 45:25 | What’s Next for CorinneScaling Mint Arrow by returning to its coreTeaching women how to create influence with impact Hosted on Acast. See acast.com/privacy for more information.

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