Ty Nielson and Tim Miller: Resourcefulness, Risk, and the Power of Proximity

In this episode, Casey sits down with Ty Nielson and Tim Miller, the entrepreneurial duo behind Ninja Kids, for a candid masterclass on building creator-led experiences with heart, vision, and relentless execution. Fresh off a Tony Robbins immersion, they unpack how state, story, and strategy helped catalyze new habits and higher standards; and why the energy of an aligned community can flip limiting beliefs into bold action.Ty and Tim trace their path from shaping the trampoline park industry to founding Ninja Kids; along the way they learned that it’s rarely a lack of resources, but a lack of resourcefulness that holds leaders back. Their time scaling hundreds of locations provided a front-row education in private equity, deal structure, and culture; lessons they’d later use to design on their own terms.They also share the scrappy stories that shaped the brand’s creator partnership strategy; from pursuing real estate with nothing but conviction, to a chance introduction that led to the Ninja Kids collaboration and a new growth thesis. Expect takeaways on proximity as power, building wonder into product, modeling excellence, and leading so your people feel believed in.Chapters00:00 | Opening & Intros: Ninja Kids leadership00:41 | Tony Robbins: going “all in”01:52 | Shared values & why Sandlot invested03:58 | What a Tony event feels like (state → story → strategy)06:47 | The 55° room, physiology, and energy07:14 | Full-circle moment on Casey’s plane10:08 | Community, permission to play big, and breakthroughs11:00 | Proximity is power: the billionaire story15:13 | Belonging, imposter syndrome, and belief17:15 | Dreaming bigger: from $20M to $1B vision17:46 | Shared values with investors & doing them proud19:50 | Theme of the journey: people who believe in you20:56 | Origins: missions in Russia & lifelong partnership27:06 | What Russians taught them about trust and loyalty29:29 | Ty’s childhood in post-USSR Russia (Pepsi → Coke!)31:44 | The leap: from Schlumberger to “ringmaster” vision35:12 | Titles, vision, and chasing wonder36:20 | Modeling leaders; habits, gratitude, and wonderment41:08 | Designing for wonder: lighting, art, and moments45:46 | Scaling lessons: do your absolute best, be resourceful47:49 | It’s not resources; it’s resourcefulness54:14 | 300+ parks, private equity, and real-world MBA56:32 | Culture shock: when the magic dwindles58:21 | Fired → phone call → blessing → new chapter01:02:23 | Pattern recognition: rebrands vs. creators01:06:05 | Tesla saga to Chicago: conviction on wheels01:08:37 | Kindness compounds: the people who helped01:12:50 | Emergent strategy: buy tired parks, create energy01:14:01 | Non-competes, red tape, and 34-month realities01:16:35 | The Ninja Kids intro (thanks, Stevie from BYU)01:17:44 | First acquisition in Dallas & signing the PGs Hosted on Acast. See acast.com/privacy for more information.

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