DESIGNING HUMAN-CENTERED SPORT EVENTS TO ENRICH LIVES—LESSONS FROM ARCHERY GB

In this episode, Dr. Michael Duignan speaks with Mark Briegal, Chair of Archery GB, to explore how archery events go far beyond competition to deliver powerful benefits for health, wellbeing, and community connection. Archery GB’s mission, “Enriching Lives Through Archery”, shapes how the sport creates inclusive spaces where everyone—from beginners to Olympians—can thrive. Mark shares stories of mental and physical transformation, from para-athletes rebuilding confidence to neurodiverse individuals finding focus and belonging. The discussion highlights how archery fosters mindfulness, encourages community engagement, and promotes intergenerational inclusivity by bringing together diverse groups on the same shooting line. We also explore Archery GB’s innovative initiatives designed to broaden access and participation. This episode offers insights into how sport can connect people, enhance wellbeing, and build inclusive communities—with lessons applicable far beyond archery itself.

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